Rimmel is a British multinational cosmetics brand, now owned by parent company Coty, Inc.
The House of Rimmel was founded by Eugène Rimmel as a perfumery in 1834, in Regent Street,
London, England. Within a year of opening, Eugène Rimmel came to create many make up products,
including his best known, mascara. Rimmel's company motto is "Live the London Look". The faces
of Rimmel were Kate Moss, Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki, and ITV's Holly
Willoughby. In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian
supermodel, Coco Rocha, were set to join to the line up of spokeswomen.

Maybelline New York is an American multinational cosmetics, skin care, fragrance, and personal
care company, based in New York City. It was founded in Chicago in 1914, and has been a
subsidiary of French cosmetics company L'Oréal since 1996. In January 2019, Maybelline
collaborated with the German fashion brand Puma for its limited edition collection that was
marketed as Maybelline X Puma. It was claimed as the multi-taking athleisure-inspired collection
and consisted of 5 products. Adriana Lima was chosen as the ambassador for the collaboration.
In May 2021, Maybelline has collaborated with Marvel to create a limited edition that connects
Marvel's most iconic characters with the brand's top-selling hero products.

After starting behind the makeup counter, Too Faced Co-Founders Jerrod Blandino and Jeremy
Johnson teamed up to create a makeup line that would celebrate beauty individuality and inject
joy back into an industry that had become rigidly led by rules, not fun. With only a credit card,
a laser-like focus, and a dream to celebrate and empower, Too Faced was born in 1998. Today,
Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create
innovative new products. Too Faced is sold in more than 30 countries and is one of the
top-selling brands everywhere it is sold

Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally.
Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers
luxury skin care, fragrances, and makeup at higher-end prices. The company provides fragrances,
skin care, and makeup. Their most famous products include their mascaras, namely "Hypnôse",
their Visionnaire Range which contains a patented ingredient, "LR 2412", aimed to improve skin
texture color qualities, especially in pore reduction, fine lines and uneven skin tone.

Revolution Beauty is a UK based beauty company that was founded in 2015 by Adam Minto
and Tom Allsworth, it provides makeup, skincare and hair products. The brand currently has
220 employees and an annual turnover of $139 Million. Their products are sold online as well
as carried in Boots, Superdrug, Ulta and Target stores. The brand is well known for its use of
influencer marketing. Revolution Beauty makes use of social media, most prominently
Instagram and TikTok, as opposed to more traditional marketing methods.